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Silverbear urges membership organisations to act on #MV2025 in 2019

Membership Marketing |

As the year draws to a close membership software specialist, Silverbear, is calling for membership organisations to reflect on 2018 and, in particular, The Member Value Project 2025 (#MV2025) – a piece of research conducted by Memberwise and sponsored by Silverbear.

The research, which was commissioned to help organisations and associations take a more structured and practical approach to delivering – and being able to communicate – member value, was published earlier this year and offered a comprehensive analysis into the changing nature of membership demographics by generation classification.

Exploring membership in the context of Baby Boomers (1946 – 1964), Generation X (1965 – 1980), Millennials (1981 – 1998), Generation Z (1999 – 2012) and even as far ahead as Generation Alpha (2013 – 2025), #MV2025 is wide-ranging piece of work that has significant implications for the future of membership organisations.

Carl Grieves, Managing Director at Silverbear, comments: “Whilst we’re heading into the festive period, it’s important that membership organisations use #MV2025 to inform their planning and membership strategies in 2019 and beyond. As a result of the generational profiling that features heavily in the research, we now have a better understanding of the communication and engagement requirements of each generation. In order to improve their engagement strategies, ensure member retention and, in some cases, simply survive, membership organisations must take these findings into account and plan their communication outreach accordingly.”

The insights offered by #MV2025, which can be downloaded here, was reinforced by an article entitled Why engaging today’s youth will secure tomorrow’s membership. The piece, which was authored by Carl Grieves, provides a call to action for membership organisations to ‘de-standardise’ their approach to membership engagement and provide tailored approaches to their audience based on individual needs.

For more information on refining membership strategies against the backdrop of a changing membership demographic contact Silverbear on 01483 409409 or email hello@silverbear.com.