Products & Services

Silverbear's products and service are centred on Customer Data Management. 

Customer Data Strategy.

The first step to achieving high quality Customer Data is devising a Customer Data Strategy that will deliver tangible business benefits.  A clear Customer Data Strategy allows all areas of the organisation to see how customer data is obtained, maintained and used within the business, and allows strategic decisions on the value, or otherwise, of clean and accurate customer data to be made. The generation of a Customer Data Strategy also provides the enterprise the opportunity to identify the data items that go to make up the aggregated customer data and helps to identify any gaps in this data in light of the business processes that will look to use this information.

A good Customer Data Strategy provides a firm foundation upon which to base all aspects of Customer Data Management, and is an essential first step for any organisation that is serious about addressing this key business area and maximising the opportunities that it presents.

Customer Data Cleanse.

Clean, cross referenced data provide the building blocks upon which quality Customer Data is built. “Rubbish in, rubbish out' is the perfect way to describe what poor-quality data means for your customer service levels. 
Inaccuracies, poor quality, missing or out-of-date data cause significant inefficiencies in the way an organisation handles data and, in turn, the customer service it delivers.  Each time poor-quality data is brought in to the organisation a large amount of resource, both physical and financial, can be devoted to constantly fixing the problems.

By taking charge of your customer data management, it enables a business to base their forward-planning on more accurate information.  We will combine business rules with validation procedures to cleanse both the source database and continue to check and correct data throughout its movement around and organisation

Customer Data Integration.

CDI ensures that the investment made in clean Customer Data pays dividends every time your organisation interacts with a customer.

By linking your clean Customer Data Index, whether held in your CRM system or not, with other key front and back office business applications we ensure that the high quality customer data is maintained without duplication of effort and re keying.

It is essential that Systems Integration is not hard wired to ensure easy and rapid upgrades or replacement of applications.

Customer Data Business Process.

Finally to ensure that the benefits of high quality data aren't diluted over time, it is essential to ensure that there are robust Business Process's in place to ensure that data input is in line with the Customer Data Quality Programme, and that hard won quality customer data is maintained on an on-going basis.  A key consideration in this respect is the appointment of a Data Champion who should own, and be responsible for, data quality issues throughout the organisation.